Instagram has always been a useful tool for photographers. Some use this media to showcase their skills and talents, while for others, it offers an opportunity to grow their business.  However, if you are on Instagram, you must have noticed that, of late, the post engagements on this platform have dropped significantly. No matter how rich the content is that you put out, the post engagements are nothing like they used to be. It’s a global trend. This is why we will discuss all about Instagram traffic.

The reason is still unknown. Maybe it’s the algorithm or just a change in human behavior. Whatever it is, you can still implement some strategies to boost your Instagram traffic. Here we discuss six quick tips that will help you make the most out of this platform. 

How to increase your Instagram Traffic


Stay consistent

Consistency is the key to success on any social media, and Insta is not an exception. These platforms prioritize the accounts that produce high-quality content consistently. 

Don’t feel pressurized to post every day or every two days. That will impact the quality of your work. Instead, maintain a regularity. If you post three times a week, stick to this pattern. It is the best strategy to keep up with the algorithm.  

Bring personal touch

Social media are not your portfolio. It is a more informal setting where people want to know the person behind the screen. Bringing personal touch will certainly help you connect with your audience more effectively. Treat your Instagram account as your journal. Tell stories, be experimental, and be yourself. Show people who you are as a person, not just as a photographer.  

Reply to comments

It might not be an option for those who have thousands of followers on Instagram. But if you have moderate numbers of followers, try to make sure you reply to the comments on your photo. 

Be respectful and polite while engaging with the people commenting on your posts. Sometimes, a simple thanks can do the work. If it is a critical comment, don’t just retort back. Take this opportunity to have a meaningful conversation. 

Consider making reels

Reels often attract more traffic than photos. Of course, it is not your medium, and no one is asking you to shift to it. However, you can use it as a tactic to grow your audience. You can use your photography skills to create reels that people will love. The reels and videos can be informative, humorous, entertaining, and fun. 

Be creative in captions 

Captions offer you an opportunity to evoke emotions in people. You are communicating through your photographs, but words have their own strength. You do not have to be a literary genius to come up with good captions. Also, remember the captions should match the style of your photographs. 

Choose the hashtags carefully

It may sound cliché but do not underestimate the power of hashtags. You can add up to 30 hashtags to Insta posts and ten hashtags to your stories. But do not put random or too generic hashtags. That won’t help. Be selective and only add the hashtags relevant to your posts to help you reach your target audience. 

Try these options and let us know if they work. If you like our post about Instagram traffic, follow our blog at ImageCoast for more photography tips and tricks.